Think of yourself as a brand, then consider the many great brands and their defining slogans. To name a few, Netflix’s “One Story Away” and Airbnb’s “Belong Anywhere”. Slogans carry a brand’s values. For example, Volvo’s “For Life” slogan is coherent with how safety is the core idea behind all Volvo Cars. Translating this into a career narrative for your personal brand, it truly is a bit of a marketing job to craft one, where you define your very own Unique Selling Proposition (USP), deliver a brief powerful pitch on your CV, and aim to secure that first interview.
